Chicken of the Sea Company Essay

Discussion Questions 1. Discuss the consumer decision making process for a product such as canned/packaged tuna and the response hierarchy model this is most likely to be applicable in the purchase of this product. * Consumers of packaged tuna usually go through the low-involvement hierarchy. Unless consumers have loyalty to a certain brand, they usually pick the product with the lowest price. Tuna is not something that will cause consumers to go though cognitive dissonance because of the low-involvement hierarchy. 2. Discuss the role integrated marketing communications plays in the marketing of canned/packaged tuna for a company such as Chicken of the Sea International. How might the company use the various IMC tools as part of its marketing program? * The role IMC plays in marketing canned/packaged tuna is to establish brand identity and equity. Chicken of the Sea has a target market of women usually 25-54 years old. The idea of promoting the product with the use of Jessica Simpson will help to promote the product to different target audiences, in order to create brand awareness. The company established a budget for hiring Simpson at $11 million in 2004.   Then they must develop an integrated market communications program before implementing the strategies. The company will then implement the strategies through ads on television, radio etc. The company then must monitor and evaluate the program in order to assure that hiring Simpson is benefiting the company and brand identity. 3. Discuss how Chicken of the Sea’s marketing personnel and advertising agency might evaluate the appropriateness of using Jessica Simpson as a spokesperson for the company and whether she is a good fit for the brand. * Chicken of the Sea’s marketing personnel and advertising agency has a lot to evaluate when deciding whether Jessica Simpson is right for their brand. The company was worried if Simpson’s ditzy reputation was something that they wanted representing their products. Chicken of the Sea’s target market usually consists of 25 to 54 year old women and since Simpson is popular among teens, they were not sure how their target market would react to her.   They also had to evaluate how they were going to use Jessica Simpson when promoting the product. The company was nervous that advertising Simpson through television commercials was going to be too expensive and too risky. 4. Discuss the pros and cons of Chicken of the Sea International hiring Jessica Simpson as a spokesperson for the company. Can the company  afford to hire her and spend the money on TV advertising to use her effectively? * Jessica Simpson could be an asset to Chicken of the Sea. Having her as a spokesperson could bring in new customers and establish brand awareness to people outside of their target market. If the company feels that having Simpson on television commercials to promote the product is expensive, they can utilize her singing talents and have a new Chicken of the Sea jingle. The jingle could be played on the radio and it will reach many different audiences. The downside to having Jessica Simpson as a spokesperson is that Simpson’s personality may not agree with the company’s target market that is usually very loyal to the brand. In addition, hiring Simpson as the spokesperson would cost at least one million dollars. If the marketing plan fails, this could r esult in a massive loss. 5. What would you do if you were Don George? Would you recommend that the company hire Simpson as a spokesperson? Why or why not? * The pros of hiring Jessica Simpson as a spokesperson can definitely outweigh the cons. Simpson generated a great deal of buzz from her television by not being able to differentiate between chicken and tuna. Many people heard about it even if they did not follow the show. Don George should capitalize on that buzz and hire Simpson. Not only could she be promoted through television commercials, but she could be used in radio advertisements and magazines. Although these advertisements are expensive, using Simpson should generate brand awareness that could give Chicken of the Sea advantage over its competitors and generate revenue.

My Future Education Essay

My life is different right now than when I was a high school student because now I’m preparing to study so I can get a degree and before I was just studying so that I could graduate from high school. My work in college is really important because it decides how my future is going to be. As a college student, I’m more responsible than I was before because now I take my work more seriously and that depends if I graduate or not. Like many people, I have educational goals in life. Some are more important than others. One of them was to graduate from high school and that’s what I did last year. Another educational goal is to graduate from college, then go to Sac State and study for my chosen career midwifery. An education matters to me because the level of education I have will have a great impact on the options I will have later on in life the more options, the better jobs I can get. Paul Logan and I have concluded that education matters because we have more opportunities to obtain so we can have a better future. In essay â€Å"Zero† by Paul Logan he says â€Å"They shoved and threatened me on the bus, teased me in the halls, and mocked me during lunchtime. NERD. GEEK. LOSER. These insults were fired at me like bullets. Sometimes they came with fists I got scared†. His fears of being bothered by their classmates changed him from being a responsible, and intelligent child to someone who does not care if he gets good grades and is a good student. He changed to be this so his classmates did not bother him more and saw that he was like them and not a nerd as they used to say call him. â€Å"Years of putting social time and my job ahead of school left me without study habits to deal with college work. Years of following others left me unequipped to make smart choices about my education. In addition to lacking skills, I also lacked motivation,†Loga n comments. Logan made bad choices that ultimately affected him in his education because his skills, and motivation were lacking. The way in which Logan overcame his challenges was by deciding to go back to college. He made this decision because he saw his old friends continue studying while he worked. So with the money he had saved for the months he worked he pay his classes and had the opportunity to continue studying in college. As I was reading Logan’s essay, I felt sorry for him because he had to change his  appearance of a good boy that cares about his education to someone that thinks education doesn’t matter in life. He also had to change his thoughts about school, just because he wanted to fit in with others, and because he didn’t want them to reject him or make fun of him. But at the end, I was happy because he realized the mistakes he did by not putting attention on his education and he decided to go back to college so he could have a better job and a better educ ation. Like Logan, going to college was a great opportunity to for my education but also I had to face several challenges, like turning my work on time. This happens because sometimes I have difficulty managing my time because I have never been in control of my own schedule. In this semester the classes I found easy are Sign Language, Math, Business Computer Apps and English. The class that I found a little bit hard is Psychology because there are words that I don’t know and sometimes are difficult for me to learn them. Sometimes I have so much homework to do or I get distracted too easy by any sound that people made or at home when my siblings are yelling and that’s how I lose my time. Stress is another challenge that I’m facing at college because I get stressed out so quickly when I don’t understand something or when I get a lot of homework and I feel that I can’t do it. So I just give up and don’t do it until I get relax and ask for help. Also when I’m really stress and I don’t know what to do to solve it I start crying, get mad with others or I just go to my room lay down on my bed listen music until I calm down. Techniques I’m learning that helps me to succeed in college are that when I need help on my homework or something I don’t understand about my classes I have to speak up and ask for help. I can meet my teachers and ask them to help me on what I don’t understand. I have met with my Psychology teacher and she has help me on what I don’t understand. There are also tutors that can help me on my homework and classes, them like teachers are there to help me on any questions I have. My teacher and tutors have help me a lot because now I understand more the class and when I need help I go with them so they can help me. To succeed I also have to study hard, pass all my classes and have good grades if I want to go to Sac State. My parents made it possible to succeed as a college student because they brought me to this country from Mexico so I could have better opportunities in my education. They have worked hard so I can study and have a better education than they had. Both of my parents just graduated from high school and that was the last education they received. My parents always tell me that I have to study so I can have a great education, job and future. They don’t want me to suffer what they did like on founding jobs or on not having a good education. That’s why my parents inspired me to keep studying. They were my inspiration to keep studying and I’m going to make them be proud of me, so they can see that they educated me right and that all they did so I could have a better education. I want to show my family from Mexico that coming to USA to study wasn’t a waste of time, but a big opportunity to have a better education. Before I came to USA they use to say to me that coming to USA wasn’t a good idea because they thought that I wouldn’t be able to adapt to a new country, and language. They also thought that later in my life in this country, I would get married and work in the fields, but I want show them that they were wrong on what they said. While I’m in college, I would like to achieve passing my classes, graduating, and to improving my English skills. I would like to improve on my grammar and on writing essays because these two things are my weakness in English. My goals for the next few years is to transfer to Sac State so I could keep studying and graduate as a midwife. Once I’ve graduated from college and transfer to Sac State, I would like to move to an apartment so I could stay close to where I am studying or working. In the future, I see myself working in a hospital as a midwife helping women to give birth to their babies and enjoying it because that was my decision what I chose to my future. Some day in the future, I would like to have a family teach and give advices to my children’s about education and tell them that education can guarantee want you want for your future. By time I get old, I would like to be happy and proud of what I accomplish because my goal of keep studying and been a mi dwife. For me an education is like going to a new country and discovering more  about its culture. Success to me is a continued process of hard work, intelligence, extraordinary skills, and my goals that I complete. Also successful is that which makes me complete without any dissatisfaction and watching the happy faces of my parents because they are proud of what I’ve done. If I give a look back on my life, I hope I would have achieved putting more effort than I did before in learning English. I would do this because right I now that my English is a little bit bad and sometimes I have trouble in school and in my daily life because of it. I also would like to change on getting better grades because there was a time that my grades were so low and I wasn’t proud of it. I guess this happened because by that time everything was easy for me but now I know that was a great mistake. Education is important to me because it will have a great impact on later options I’ll have later in life. It’s important because I’m going to be the first of my family to graduate from college and I want to make my parents proud of me because they work hard to give me a better education than the one they had. I want them to see that I got a good education that helped me achieve my goals and that I’m someone with a great life and career.

Kudler and the True Meaning of Marketing

Use the Virtual Organization link on the student website to access additional company information on Kudler Fine Foods. Write a 1,050- to 1,400-word paper in which you justify the importance of marketing research in developing Kudler Fine Foods’ marketing strategy and tactics. Include the following: Identify the areas where additional market research is needed. Analyze the importance of competitive intelligence and analysis regarding the development of Kudler Fine Foods’ marketing strategy and tactics. A marketing analysis conducted for the Kudler Fine Foods to obtain a complete and comprehensive review of the potential the organizational strategic plan of Kudler fine foods from, marketing view points and, customer viewpoints. Also going through the marketing strategies of Kudler will allow an understanding of the company's competitiveness within the organization and with other known business like Kudler fine foods. This will allow us to tell the weather or not Kudler fine foods is a reliable and successful company or if it needs major improvements to keep up with the standards set forth by the competitors. Kudler Fine Foods has a strong self-driven and determined market and work place. Some ways they make themselves a great part of the exclusive market of fine foods. Some of Kudler’s ways Kudler makes this possible is by the expertise that is given with the gourmet setting at all the locations from the wine to the cheeses and other fine foods. Kudler went over and beyond to make sure the expertise was carried out by the use of the surveys they had customers and visitors to complete in 2010 and 2011. According to these surveys, Kudler showed strengths and weakness that they hold above the competitors are the outstanding customer relations and the enormous selection of the world’s best fine foods. The gourmet food was satisfactory for the money that was spent and appreciated by the majority of their customers. The high quality food for the right price and how the right price is deterred is another fine example of the marketing research. Some weaknesses of Kudler is indicated in the same customer surveys that where received these included the marketing Kudler uses for customer service and the display of the merchandise. In this instance Kudler can easily change the way it displays the merchandise and make the displays more attractive to make the equally appeal the intended customers. This Is a great example of when Kudler needs to do marketing research to help find answers and resources to fix the problems. Excellent customer service is Kudler’s primary focus this was noticed by the majority of the customers that responded to the surveys. It is impossible to please everyone and Kudler knows this, but is striving to do the best job possible. A possible way to change the outlook of some Kathy Kudler could retrain her staff by reminding them of the importance of Kudler’s customers and the service they are given when visiting Kudler fine foods. It is with the upmost importance that business need to remember is that customer service is and should be to upmost priority in a prospering business. Without excellent customer service is it impossible to have a high achieving company like Kudler fine foods Kudler Fine Foods is an astonishing company with the highest goals in providing the upmost best in customer satisfaction to the extent of the capabilities of the gourmet superstar. Kudler is dedicated to making everyone’s experience the best possible. When at Kudler’s they make sure if you can’t find it in the store that they find a way to find it for you. Keeping this in mind Kudler fine foods is a highly competitive business structure with some of the best priorities that there could be. Kudler can and will be a highly remarkable company in the future as long as they keep up the importance of outstanding customer service and relations. Also it is a must that Kudler keeps up with the changing demand structures in the economy to keep a large supply of the demanded goods. With excellent service and an excellent inventory this company will prosper and grow. A Kudler fine food has a mild marketing approach at some point it may be necessary to change the marketing approach to meet the demand of the company and the sales. Keeping a close eye on the market and its competitors is a must. Some down falls of Kudler fine foods could be the focus on the surveys. Lowering the drive for the surveys could help ease some of the customer’s feedback, but with this in mind it may be a necessary to keep the comfort of the customers. Keeping customer satisfaction is a must. At the same time and can be over done in the ways the company harps on the surveys. One possible way of correcting this issue is to simply ask in person if there are any concerns or anything they would like to see. Another way this can be achieved is to have a comment box on the company web site and in the stores. This could be a nonchalant way of getting the information needed without harassing the customers with bothersome surveys. For the most part customers do only gripe or complain if something is wrong. On the other side of this note many customers will let you know if you ask, but the way this is asked can be done in other ways. Some companies use marketing schemes at the checkout such as promotions and bugging customers with questions at checkout this is not always the way to do things though. This type of conduct can annoy and bother customers. An annoyed customer is most likely not going to come back unless they just half to. Keeping competitive and treating customers with the best of care is a quality that is lacking in society and the business community today. Kudler fine food is well on its way to setting the mild stone of the customer relations world. Keeping this standard along with the highest competitive prices and outstanding selection of gourmet foods will drive this company in a good and prosperous direction. References American Marketing Association. (2013). marketing power. Retrieved from http://www.marketingpower.com/AboutAMA/Pages/DefinitionofMarketing.aspx Business Dictionary. (2013). business dictionary meaning of marketing. Retrieved from http://www.businessdictionary.com/definition/marketing.html#ixzz2R

Critically Thinking about Your Morning Products Research Paper

Critically Thinking about Your Morning Products - Research Paper Example 1). The aim of the current research is to determine if any of the identified ingredients in Vital Care Sport Gel is potentially harmful to one’s health. Upon closer examination of the ingredients, the following are hereby detailed: Water, Sorbitol, Carbomer, Pvp, Glycerin, Propylene Glycol, Panthenol, Fragrance, Keratin Amino Acids, Polysorbate-20, Isosteareth-20, PEG-75 Lanolin, Triethanolamine, Potassium Sorbate, Methylparaben, Tetrasodium EDTA, DMDM Hydantoin, Benzophenone-4, Blue 1, Red 33. From the research that was conducted, it was revealed that propylene glycol was moderately harmful, and thereby, a medium health concern. Potential Harm Ingredients Through utilization of skills in research, one has encountered a site: GoodGuide, an organization founded in 2007 that is instrumental in providing accurate information about consumer products. As disclosed, Goodguide â€Å"is in business to provide authoritative information about the health, environmental and social perfor mance of products and companies. Our mission is to help consumers make purchasing decisions that reflect their preferences and values† (GoodGuide 1). ... For Vital Care Styling Gel (Mega Mega Hold) products, the ratings generated were: 4.0 (below average) for their health category; 4.7 (below average) for the environment; and 3.2 (significantly below average) for society. As disclosed, the ingredient specifically identified to be harmful are: Propylene Glycol that poses medium health concern. Accordingly, this ingredient was specifically indicated to be harmful according to sources compiled by Scorecard (www.scorecard.org) from suspected abilities â€Å"of causing immunotoxicity; suspected of causing respiratory toxicity; and suspected of causing skin or sense organ toxicity† (GoodGuide: Propylene Glycol in Hair Care Guide 1). Likewise, for Vital Care Styling Gel (Professional Shine), the ingredients that were identified as potentially harmful include: Triethanolamine, Benzophenone, and DMDM Hydantoin (GoodGuide). As such, the overall health rating generated was zero, which was indicative of containing more than one ingredients which raise a medium health concern. Sources of Ingredients and Potential Environmental or Human Damage The dangers of this identified ingredient were further verified through another research. As disclosed from the Natural Health Information Center website (2012), the source and effects of of propylene glycol are hereby cited: â€Å"A cosmetic form of mineral oil found in automatic brake and hydraulic fluid and industrial antifreeze. In the skin and hair, propylene glycol works as a humescent, which causes retention of moisture content of skin or cosmetic products by preventing the escape of moisture or water. The Material Safety Data Sheet warns users to avoid skin contact with propylene glycol as this strong skin

Internal and External Stakeholders Assignment Example | Topics and Well Written Essays - 750 words

Internal and External Stakeholders - Assignment Example ary funding to emergency management has negatively affected the effort by FEMA to design a properly functioning and integrated communication system that would bring majority, if not all, of the involved stakeholders on board. Since September 11, existing funding and staff resources have been redirected at Department of Homeland Security to focus significantly on terrorism based activities. According to the 2013 Federal Signal Public Safety Survey conducted by Zogby, three-quarters of emergency managers cited budget constraints as their biggest challenge when it comes to updating their emergency communication systems (Griffin, 2013). Citizens’ apathy towards public safety also contribute to the communication challenges. John Von Thaden, vice president and general manager, notification systems at Federal Signals, puts this challenge into perspective by highlighting the obstacles encountered by public safety official in their bid to implement ECS solutions. He notes that the general public continue to remain disinterested in efforts rolled out by emergency officials to raise their awareness and preparedness in the wake of a disaster. Undoubtedly, very few Americans are concerned of the emergency numbers that they ought to call in the event of an emergency. Public drills on emergence response are rarely taken serious by the citizens (Griffin, 2013). Also, technological advancement has ironically bolstered communication challenges in emergency management. This is by taking the citizens’ dimension. Facebook, twitter, and other social media platforms seem to be competing with conventional modes of communication such as radio, television, and phone calls. The varied preferences on the channel to use has made it hard for public safety officials to reach out to the maximum number of individuals in case of a disaster. A mobile platform should be embraced as the main medium of communication during emergencies. This is because physical infrastructure is often prone to

Insurance regulation Essay Example | Topics and Well Written Essays - 8250 words

Insurance regulation - Essay Example - Broadly speaking, ‘insolvency’ means inability to pay creditors.1 However, depending on the context, this colloquial usage may refer to any one of the several related concepts.2 To clarify definitional matters and to set out common terminology, it is necessary to distinguish between (1) balance sheet insolvency; (2) cash flow insolvency (or financial distress); (3) economic failure (or economic distress); (4) liquidation; (5) reorganization; and (6) insolvency proceedings or bankruptcy. This is an accounting concept signifying that the book value of a firm’s assets is less than its liabilities. It should be distinguished from so called ‘cash-flow’ insolvency, in which case a firm is unable to pay its debts as they fall due. Such inability may be inferred from the fact that a company has failed to pay, on demand, a debt which is due. Financial economists commonly use the expression ‘financial distress’ to refer to the condition experienced by a firm which is having difficulty in paying its creditors. Although there are some terminological differences between authors, the phrase is often used to refer to the condition of a firm which is in substantial default on its debt obligations. To a far greater extent than the balance sheet test of insolvency, financial distress is dependent on the structure of the repayments under outstanding debt obligations, and the nature of the assets available to satisfy them. Illiquid assets and large repayments may mean that a firm which is solvent in a balance sheet sense cannot pay its debts as they fall due. Conversely, a firm which has significant growth opportunities and debt repayments spread over a number of years may be insolvent in a balance sheet sense, but nonetheless be able to pay its debt as they fall due. Solvency should be distinguished from economic viability. Insolvency is concerned with the relationship between a firm’s assets or cash flows, and the amount of debt in

The Process of Parenting Essay Example | Topics and Well Written Essays - 500 words

The Process of Parenting - Essay Example In fact, the punishment may be not related to mistakes done by the child. For instance, an example of punishment and discipline can be applied to distinguish both of them when a child does wrong things. In this case, of a four-year old child throws his or her crayons on the floor, punishment can be inflicted by telling them that they are undisciplined and slapping their fingers. On the other hand, discipline was be imposed by making them pick their crayons; in fact, there is a need to issue them an explanation that by throwing the crayons on the floor, they can get broken. In addition, the crayons should also be put out of their reach for a period. Erikson asserted that during this stage, children develop a sense of fundamental trust and their aptitude to influence events surrounding them. However, their development is based on the regularity, predictability and consistency, which leads to development of a sense of trust. On the other hand, a child also carries a fundamental sense of mistrust if they are subjected to a harsh and inconsistent, unreliable conditions (Doug & Clifton, 1995). Erikson claims that this is a stage involving development of a particular amount of independence or autonomy. Moreover, during their stage the children require support offered to avoid encountering of only failures and mockery. On the other hand, if children are criticized, over controlled or denied a chance to assert themselves, they develop a feeling of inadequacy, thereby becoming dependent upon others. In this case, they develop a low self-esteem, which is considered a sense of shame (Doug & Clifton, 1995). Erikson contends that children undergo frequent assertion, whereby they commence planning their activities and initiating these activities. Therefore, in this stage they get a chance to develop a sense of initiative and security through their ability to make decisions. On the other hand, if they are criticized and controlled, they develop a sense of guilt and

Lebanese Flower Restaurant Business Plan Assignment

Lebanese Flower Restaurant Business Plan - Assignment Example The business plan aims at pointing out the appropriate location of the restaurant, the time that the company will start, the services and products, how it will operate and the legal structures. The plan shows the market strategy of the entrepreneur that comprises price, place, people, the process, promotion, and products. The management plan gets discussed majorly for the costs and benefits for the workers. The financial plan also shows a balance sheet, industry ratios, profit and loss statements and address the risks that are very possible and how to manage them along with various recommendations. Lebanese Flower restaurant will be a sole proprietor ownership in that it may get contented with a limited capital for startup. The owner’s plan on instantaneous restaurant’s growth business is to invest the earnings. The key backbone of the business will be reinvestment after the business startup. The reinvestment process will ensure that the business will have a good incorporation transition in the future. During its first stage, the business will not disperse the owner’s independence. It is in the plan that Lebanese Flower Restaurant will get located near Ottawa city. The restaurant ownership will be the sole proprietorship. In the strategy in marketing, the restaurant will focus on providing natural, healthy, fresh menu to compete effectively in the market with other established hotels. The initial process will get financed through owner’s savings, his family, friends, public offering, commercial banks, and trade credit. Thus, with everything in place, it is recommended that the organization to perform further research and have its knowledge integrated with good timing.

The Rise of the Tablet PC in the U.S. Market Essay

The Rise of the Tablet PC in the U.S. Market - Essay Example carriers like AT&T Inc., Verizon Wireless, Sprint Nextel Corp. and T-Mobile USA (Kharif). The United States tablet PC market is in a growth succession and has became very trendy and a great competitor for computer companies, and by 2015, tablet users are anticipated to develop from an expected 26 to 82.1 million. The market is presently dominated by Apple Inc., yet they will shortly have a new contestant challenging them to come down off their thrown thanks to China’s second-largest manufacturer of mobile-phone gear, ZTE Corporation, publicized its plan to uncover an Android tablet in the U.S. before the end of 2011. Apple’s tablet, the Ipad 2 achieved a market share of 75% in September 2011, leaving only a 25% market share for its rivals. Android based tablets, like the notorious Ipad, will soon be eligible for purchase for a surprising $499 which will get the attention of a lot of tablet lovers, yet there is other competition and brands to consider when this new Android gadget launches because the tablet can be found at Dell, Hewlett Packard, Gateway, Ace r, and other well-known computer and electronic distributors, so a really competitive attitude and business strategy will have to be in place for Apple to stay at the top of the list of the world’s preferred company to buy tablet computers and other Apple made products and services. Despite ZTE’s current success and future plans, one of the greatest aspects about Apple Inc. is that they really strive hard to satisfy their customers because they are not only a leader in making fine PC equipment, yet they provide exceptional 24 hour customer service, have many different certifications and employment opportunities all over the world for anyone interested in becoming employed at their company, and their corporations are in place throughout the globe along with millions of products sold at national and international stores. However, ZTE, based out of Shenzhen, feels that they will rise to the

Analysis of the Media Essay Example | Topics and Well Written Essays - 2500 words

Analysis of the Media - Essay Example Occasionally, ridiculous plans will spring up to send them back to Britain – and these plans usually involve the radio transmitter (which is where the show gets its name) (BBC 2010). While all of this is going on, Rene is pretending to be his own identical twin (also named Rene), because he actually created a ruse about his own death to keep the SS away from him. This means that his wife is masquerading as his â€Å"widow,† who occasionally fields advances from potential suitors and who more often tries to entertain the patrons with her singing. Because her voice is so awful, though, customers either just leave or shove some cheese into their ears to avoid the maelstrom. In the meantime, Rene is carrying on with his waitresses; Edith generally finds out, but Rene can always talk his way out of the situation. This is helpful for him, because the gay German Lieutenant Gruber, as well as the attractive females in the communist resistance are always making advances toward h im. The episodes run consecutively, with the plot continuing from one episode to the next, but it is possible to watch each one and enjoy it independently. When each new episode begins, Rene shows up at the beginning, narrating the past events to the audience and bringing them up to date on his latest imbroglio (Brown 2008). When it comes to the structuring of the comedy, 'Allo 'Allo! emerges as part of a genre that appeared on both sides of the Atlantic Ocean in the decades after World War II. Hogan's Heroes, an American program, was one of the first television series that was able to use the Nazi machine as a source of comedy. The bumbling Colonel Klink, the commandant of Stalag 13, was constantly outwitted by his... The interplay between Basil and his wife, Sybil, serves up some of the most memorable comedic moments in the show. While she might agree, at least in principle, with his desire to make the hotel a more upscale establishments, she disagrees loudly (and sometimes violently) with his schemes. When Basil is trying a new idea, he usually gets Polly (the maid) or Manuel to help him – and to hide the truth from Sybil. Despite the anger that courses between them, though, it is clear that there is still some tenderness between them. â€Å"The Anniversary† is all about Basil's attempt to put together a surprise party for her (which goes awry when he pretends to forget the significance of the day, in order to make it even more of a surprise to her, and she storms out). However, Sybil is not a flat terror; instead, she often has the better hand when it comes to managing the hotel, particularly when there are difficult customers to be dealt with. There are other times, though, when she is talking loudly on the phone in the middle of a very busy scene at the hotel, and her braying laugh and loud voice make her a source o annoyance to others on the show.Manuel may be one of the most memorable characters from the show. From Barcelona, he still has only a limited grasp of British customs – and the English language.

Theoretical Perspectives as Rituals of Power and Knowledge Essay Example for Free

Theoretical Perspectives as Rituals of Power and Knowledge Essay â€Å"Pornography is a panoptic function. It is everything watch by a mechanical eye†¦Optics is the genius of the West, and voyeurism is its major mechanism of control.† Monica Sjoo and Barbara Mor, The Great Cosmic Mother, p. 328. In order to begin to understand â€Å"panoptic functions,† such as the function of pornography as expressed in the headlining quote, one must understand these functions as structures for generalization, in order to later deconstruct deeper and more hidden meanings. In this sense, theoretical perspectives are always selective, yet it is within this selectivity that we can begin to unearth very deeply layered psychological and societal mechanisms of control. This essay will outline three historical mechanisms of social control (Christian demonology, classic criminology and the sciences of the medicalization of social control), and will juxtapose said mechanisms against the backdrop of sadistic pornography as a highly structured, ritualized agency for power and the creation of the â€Å"Other.† The essay will conclude with suggestions for a reduction in social mechanisms of hegemony and the creation of â€Å"otherness,† through an individual reduction in the psychological creation of â€Å"Other.† Christian demonology Christian demonology is an early tactic of the Roman Catholic Church, and a subsequent tactic of the modern-day deliverance-oriented Pentecostal ministries. In the case of demonology, the ecclesiastic power center felt that there was a need to utilize hegemonic tactics by creating a clear enemy in the form of a spirit force given all the qualities abhorred in humans. A clear evil was created for the reduction of deviant behaviors. A study into demonology will render a comprehensive list, given by the Church, of characteristics and activities in humans that create an association or an invocation for a possible demon take-over. Such activities as yoga, martial arts, female prayer gatherings, telepathy, seduction, and divination are all examples of activities that bring about demon possessions in human beings. Often demons are said to be the creators of negative emotions in humans. Many times, the Church would appeal to demonology for the explanation of any perceived deviance in behavior, particularly among women.   The organization (in this case, church) outlines clear behaviors and psychological characteristics deemed as â€Å"offensive† or â€Å"sinful.† The power structure then creates an outside force that has the power to take over the most intimate part of a human being: his/her very soul. The soul is captured by a fictitious being incapable of eradication by the human. In â€Å"The Great Cosmic Mother: Rediscovering the Religion of the Earth† (Monica Sjoo and Barbara Mor), we can see how, through fear tactics, the human being has been placed in a situation of inferiority, and must then appeal to the Church itself for the remedy and the perceived deviance. The female element, the relationship of the human to the all-encompassing reality out there, has become territory of the white male dominating power. The Church, in this fashion, is both the creator and the eradicator of evil, of sin, or of social deviance. Human morality in the Other (the sinner) is created, judged and remedied through the interaction with the power structure. Christian demonology is a clear example of what Stephen Pfohl refers to as â€Å"social control†, stating that â€Å"When effective, social control ritually reduces, expels, or constrains what is other to the dominant organization of power within a specific historical period.† Through the creation of a demon possessive force, Church hegemonies successfully ritualize a categorization of behaving and thinking considered moral, and others that are considered evil, sick, immoral or crazy. This is the creation of deviance. Core rituals and images of demonic social control include the social contract, rational hedonism, and the calculation of pleasure and pain. These are concepts are drawn upon in Stephen Pfohl’s â€Å"Images of Deviance and Social Control.† The social contract, in the case of demonology, there is an implied agreement between the Church and the people, whereby a social order is established. In this sense, people give up some say over particular beliefs, in order to receive the protection of the authoritative body. In this sense, we can see how quickly people are ready to give up rights over action in order to receive a free pass into heaven. Rational hedonism involves an understanding of reality based on the search for pleasure and the avoidance of pain. The calculation of pleasure can be different to differing individuals.   Sexual sadism is an example of this, thus pleasures cannot be judged based on their qualities.   Ritually, the creators of demonology devised an entire host of rituals and images to further enforce the creation of deviance. Exorcism of demons, witch hunts, literature on demons, as well as specific cleansing techniques and remedies should one come in contact with such demons.   (though, again, some discussion of the core images and rituals of this form of social control would be helpful). As you point out, sadism is about domination and humiliation, but Susan Griffin offers a more robust definition of it. This definition involves the (masculine) othering of sexuality, nature, desire, and Eros†¦which, once projected onto the bodies of women, becomes a target of (sadistic) control. Perhaps this process of othering is similar to that you noticed in the demonic perspective. Perhaps, too, the sadistic fear and resulting domination of bodies resembles the medicalization of control over human bodies. Finally, in â€Å"Images of Deviance and Social Control† there are several relevant passages on sadism and these perspectives. See, for example, the closing section of the chapter on the classical perspective and also consider the witch burnings of the demonic perspective. Grade: C+ Please take these comments into consideration and revise the paper. Thank you!! Classical Crminology Classical criminology, an 18th and early 19th century reform to the justice and the prison system, it is associated with authors such as Cesare Beccaria (1738-1794), Jeremy Bentham (1748-1832), Samuel Romilly (1757-1818). These philosophers claimed to be advocates of principles of rights, fairness and due process in place of retribution, arbitrariness and brutality within the justice system. Critics of classical criminology claim that the system was a mere cover-up to the more outright systems of torture of the time, replacing blatant and barbaric control mechanisms with more subtle ones.   Ã¢â‚¬Å"Critical criminologists see in these reforms a tool by which the new industrial order of capitalism was able to maintain class rule through appearing to apply objective and neutral rules of justice rather than obvious and direct class domination through coercion.† A part of classical criminology involves Social Control theory, whereby the process of socialization is furthered, building what is perceived â€Å"self-control† and lessening â€Å"anti-social† behaviors either by direct punishments or by more internal guilt-based controls. The Medicalization of Social Control Medicalization can be defined as â€Å"the process by which non-medical problems come to be defined and treated as if they are medical issues.† Recent times have witnessed an explosion of the medicalization of many areas of human experience and pathology. Alcoholism, emotional problems such as anxiety and depression, and even the experience of menopause in women, have been claimed by the medical community to be areas where an allopathic response is necessary. The dramatic growth in the number of categories of mental illness as explained the various versions of the DSM (diagnostic and statistical manual of mental illness) are primary examples. For instance, the current (DSM-IV) version lists impotence, premature ejaculation, jet lag, and caffeine intoxication as mental illnesses. In this sense, many of the body and mind’s processes are given somatic remedies through Western medical processes and medicines. If we think of our natural bodies and the processes that accompany it, we can see that this is truly our most intimate and personal sphere. In the case example of a woman with menopause, here we can clearly see how the medicalization of a woman’s natural hormonal changes are surrounded in discourses of negativity. Women are made to feel as if something is essentially wrong with them. The medical community can then cash in on these feelings of deviance in women, offering a plethora of remedies at a heavy cost. This process, named by Irvin K. Zola, extended the realm of medicine to formerly non-medical areas of life. In its extreme form, it includes social deviance, and even aging, as medical problems. The medical community, as a hegemony, has extended its discourse of power over into the realms of a person’s natural right to even die, making them feel like death itself is a condition of deviance. In this way, yet again, the individual is placed in an inferior state, stripped of power over their bodies ´ natural tendencies. Simply put, doctors are placed within the hierarchal structure as priests or shamans, the controllers of the power, the ultimate oracles for the human condition and the decision makers regarding our bodies as medicine corners more and more areas of our lives.   The medicalitzation of phenomena also follow ritualistic behavior. In much the same way as a priest tells us how to behave morally in order to avoid damnation, and a psychologist tells us how to behave socially in order to avoid imprisonment, similarly, medical doctors and pharmaceutical companies lay claim on bodies by instructing them how to behave in order to be free from disease. This ritual is based on imagery, which comes to us in the form of the mass media. The mass media represents the motivating ritualization force behind medicalization, whereby viewers are constantly being presented with a list of new diseases and the remedies offered to relieve these problems. Unfortunately, many of the so-called diseases are in fact natural processes in the pathway of life. Rituals of Sadistic Pornography as Related to Power Structure Deeply embedded into each of these three previously outlined power structures is an inherent need for group control. This is a reflection of an individual need for control, and of an inherent dissatisfaction with one’s own self. Nowhere can this be clearer seen than in sadistic pornography. In her book, Pornography and Silence, Susan Griffin eloquently describes the process of control in pornography. There need not be pain transpiring between the two people. The essential element is control and humiliation. One must be in control of the other, and own must humiliate the other in this culture to have power over another is a form of humiliation also objectification is a form of humiliation. We can extend this metaphor towards each of the aforementioned structures, whereby hegemony represents the sadist. A simple look into the definition of the two terms reinforces this belief. Hegemony is defined as the dominance or leadership of one social group or nation over another. A sadist is defined as someone who enjoys inflicting pain over another. The very nature of dominance is the clear intent to subordinate another, and in this lies the need for control as seen in demonology, classical criminology and medicalization. It is also the basic structure for any system, whether capitalism, racism, or religion, whereby one imposes power over another. â€Å"Group-ness† is the nature of humans, as well as many animals. We have the tendency to form groups for emotional and biological well-being. Against this backdrop, it is not to say that the nature of groups is sadistic, and therefore grouping is the problem. It is possible to create groups for social cohesion and working together in a way the supports the rights of the individual. This involves a commitment on the part of each individual to only be responsible for his/her own actions. It requires a deep realization, on a psychological level within the individual, that the creation of â€Å"Otherness† will do nothing but further alienate. In this light, we can begin to heal these destructive social devices through an acceptance of the individual right to have ownership of his/her body and processes as well as modes of behavior and expression. Sources (1) Griffin, Susan. â€Å"Pornography and Silence: Culture’s Revenge Against Nature† (2) Mor, Barbara. Sjoo, Monica. â€Å"The Great Cosmic Mother: Rediscovering the Religion of the Earth† (3) Pfohl, Stephen. â€Å"Images of Deviance and Social Control: A Sociological History† (4) Williams, Patricia. â€Å"The Alchemy of Race and Rights: Diary of a Law Professor† Web Sources: http://en.wikipedia.org/wiki/Neo-classical_school http://www.uta.fi/laitokset/tsph/health/society/medicalisation.html Online Dictionary of the Social Sciences. bitbucket.icaap.org/dict.pl?term=CLASSICAL%20CRIMINOLOGY 7k

Swiss neutrality after the cold war Essay Example for Free

Swiss neutrality after the cold war Essay The creation of the range and confines of Swiss neutrality at the point in time of its beginning and progress differed noticeably from that of these days; it may be portrayed as looser, broader and vaguer. The bipolar power-and-pact arrangement fell apart with the conclusion of the Cold War. Ever since, the global arena has seemed further complex and erratic. â€Å"Even if the balance of terror was anything other than a peaceful state, the international situation was more easily assessed then than it is today. †(Goetschel, 2005) Subsequent to the Second World War and throughout the Cold War, the Swiss government decision-makers superior the significance of impartiality at home and connected it to sovereignty. The wide-ranging population accepted this, credit in part to the combined experience of being spared the destruction of the Second World War. A neutral stance, connected with noticeable anti-communism, was seen as a method to defend in opposition to reputed threats to autonomy – be it from the Russians or from organizations with international prominence. Dissimilar to multi-polarity, bipolarity was more straightforward, and the superior meditation of power condensed susceptibility. Subsequent to the Cold War, neo-realists predicted military conflict to shatter the European continent once again. This was due to the fact that wars in Europe were actually potential threat once more, established in geographically restricted regions because of the fall of the accord system. However, these are clashes within states, not warfare between them. The modification in international relations at the conclusion of the Cold War lead to a continuing sharp rise in value for foreign policy carried out multilaterally, as different to customary mutual relations. Both the investigation for new international ideologies of organization and the opinionated management of globalization command a collective political approach; more and more, this is taking place. This is relevant to an even higher level to Europe, where the political society of EU countries carries on developing and integrating. Nation-states stay the most significant actors, but the surroundings in which they pursue and put into effect their interests has changed. During the Cold War, foreign policy and foreign trade policy were more or less identical in Switzerland, since it deliberately endorsed apolitical monetary foreign relations, in maintenance of traditional explanations of Swiss impartiality. Since then, Switzerlands foreign trade guiding principle has assisted it realize notable financially viable incorporation in the world, in spite of its small-state identity (the recurrent justification for unreceptive policy in further areas of foreign associations). Switzerlands participation in NATOs Partnership for Peace (Web 1) is a glaring example. Hastening transformation in the worldwide arena since the closing stages of the Cold War has impacted Swiss foreign policy in two ways: mutual action has developed as being more important, and the overlap of domestic and foreign policy has increased. This paper’s conclusions focus on these two points, which have originated a rise in the contradictory goals and confront that shape rational foreign policy. Global conditions influence independence, power and national interests. States, doesn’t matter if they are large or small, can ever expect to have absolute autonomy. At present independence tends to play a superior role in discussions than territorial barriers do. This calls for a combined political approach, particularly when probing for new principles of intercontinental order and dealing politically with globalization. Resources Goetschel, Laurent. 2005. Swiss Foreign Policy. Publisher: Rout ledge. Web 1- http://www. eda. admin. ch/etc/medialib/downloads/edazen/doc/publi. Par. 0012. File. tmp/Swiss%20Neutrality%20in%20Practice%20-%20Current%20Aspects. pdf

Person Job Fit Versus Person Organization Fit

Person Job Fit Versus Person Organization Fit This report reviews the recent developments of the research on Person-Organization fit (P-O) and Person-Job fit (P-J). These are the two most extensively studied fits in context of employee selection. In this report the concepts of P-O P-J have been discussed reaching a conclusion that P-J fit is considered important during the earlier stages (screening stage) of selection whereas P-O fit is a necessity in later stages (interviews etc) of selection process of an employee. INTRODUCTION The theory of Person-Environment (PE) assumes that positive responses occur when individuals tend to fit or match the environment. For example, When a good fit exists in between person environment, PE fit theories of vocational choice propose occurrence of high satisfaction, mental physical well-being when there is good fit (Dawis Lofquist, 1984; Holland, 1997). Extensive research supports the proposition that individuals are satisfied with and adjust most easily to jobs that are congruent with their own career-relevant personality types. PE-fit is conceptualized as a general term, under which fall more specific notions of fit. In the recruitment and selection domain, two common forms of fit identified are Person-Job Fit This is a match between an individual requirements of a specific job. Companies often pursue that person-job fit so as to match the applicants knowledge and skills to the requirements of specific job openings and focus on an applicants ability to perform right away without any training. Person-Organization Fit This is match between an individual broader organizational attributes. Companies while pursuing P-O fit focus on how well individuals fit with values of their company culture. They tend to emphasis on hiring people with an ability to work co-operate with other employees in the company. Person-Job fit Conceptualization The concept of person-job fit is the traditional foundation for employee selection (Werbel Gilliland, 1999). The primary concern was limited to finding applicants with the right skills abilities for a available job in the organization. PJ fit is conceptualized as the match between individual knowledge, skills, and abilities (KSA) and demands of the job or the needs/desires of an individual and what is provided by the job (Edwards, 1991; OReilly, Chatman, Caldwell, 1991). Based on realistic job previews, accurate and realistic job information enables applicants to assess the degree of congruence between their KSA and the job requirements (i.e. PJ fit; Breaugh, 1992; Breaugh Starke, 2000). Applicants who perceive a fit between their KSA and the job requirements are probable to remain in the selection process and accept a job offer. RJP research has shown that accurate and realistic job information during recruitment and selection is associated with positive work outcomes (e.g. low attrition from recruitment process, high job satisfaction, low voluntary turnover, high work performance). From its very simple inception evolving out of scientific management , the P-J Fit determination process increasingly gained sophistication with identification of both statistically reliable valid processes that can be used to measure P-J fit. Operationalizations of P-J Fit The operational aspect of P-J Fit focuses on needs-supplies and demand-abilities perspective (Edwards, 1991). Therefore, P-J fit can be defined as the fit between desires of a person vs attributes of a job OR abilities of a person vs demands of a job. This needs-supplies and demand-abilities fit are extended conceptualizations of complementary fit. Supplementary fit does not apply to P-J fit as it is concerned to the person only not the job. In employee selection practices, strategies used to assess P-J fit include tests, reference checks, resumes a variety of other selection tools (Werbel Gulliland, 1999). Outcomes of P-J Fit Employee selection process in most organization has traditionally focused on achieving P-J Fit (Werbel Gulliland, 1999). Another contributor establishing P-J fit is job design strategy backed by organization entry (Brosseau, 1984). Considerable evidences show that a high level of P-J fit has positive outcomes. P-J fit literature by Edwards (1991) identified low stress in job, attendance, retention, performance and job satisfaction are outcomes positively affected by P-J fit. Researchers demonstrated that structured validated procedures for determining P-J fit have led to more effective selection of employees when compared to unstructured techniques Person-Organisation Fit Conceptualization P-O fit can be defined as compatibility between people organizations (Kristof, 1996). With regards to employee selection research, P-O fit can be conceptualized as the match between an applicant boarder organizational attributes. The key to maintain the flexible committed work force, which is necessary in a competitive and tight labor market, is P-O fit. The P-O fit research can be traced back to Schneiders (1987) ASA framework (Attraction-Selection-Attrition). As per Schneider, persons are always on the look out for situations attractive to them rather than fit any assigned situation. Schneider argued that an organization can be considered as a situation, which implies that people can be attracted to it, be selected to be a part of it, remain if they have good P-O fit or leave the organization incase there is no good fit. Operationalizations OF P-O fit There has been an ongoing debate regarding the operationalizations of the P-O construct. Kristof (1996) review of P-O fit literature identified four operationalizations of P-O fit. Measuring the similarity between basic characteristics of people and organizations. The way to measure this to check the congruence between individual organizational values Goal congruence with organizational leaders Match between individual preferences or needs organizational structures and systems. This operationalization of P-O fit reflect the need-supplies fit curve. Match between individual characteristics of individual personality organizational climate or organizational personality. Organizational Climate is often operationalized in terms of supplies such as rewards systems or communication formats. This point takes into account both the supplementary need-supplies fit perspectives. Outcomes Of PO Fit According to Schneiders ASA framework, the attraction between persons organizations are based on their similarity. This affect the job choice approach of a applicant hiring decisions in organizations. Empirical evidence supports the fact that both applicant job-choice behavior organizations hiring practices are antecedents of P-O Fit. From the entry point, individuals organization socializations practice contributes to P-O fit. Empirical evidences support fact (Chatman, 1991) High level of this fit can be related to positive outcomes. P-O fit can be tied to job satisfaction organization commitment This fit could predict intention of quit turnover (Chatman, 1991 ; OReilly et al., 1991) and was also related to citizenship behaviours (OReilly Chatman, 1986), contextual performance and self reported teamwork. High level of P-O fit may have positive or negative organizational level outcomes (Schneider, 1987). Relationship between P-O fit P-J Fit P-O fit P-J fit are distinct constructs conceptually. Many researchers have reported have reported low correlations between actual PO Fit an P-J fit (OReilly et al., 1991 ; Higgins, 2000) and perceived P-O fit P-J fit(Kristof-Brown, 2001). Factor analysis proved that the job applicants and recruiters could identify or distinguish P-O P-J fit ( Kristof-Brown, 2000). Kristof Brown (2000) came to a conclusion recruiters perceived P-O P-J were different in terms of antecedents they offered unique prediction of employers hiring recommendations. Lauver Kristof -Brown (2001) found that employees P-O fit could predict his intention to quit performance than the P-J fit. Both these fits directly affected new employees outpu including stress, job satisfaction turnover. P-J had the most impact on work attitudes followed by P-O fit. - P-O fit P-J In Employee Selection Employee selection can divided into two different approaches : prescriptive descriptive. The prescriptive type of approach aim at points what managers should do in getting the right candidate. This approach usually focuses on the criteria-related valuation of the main concept as the predictor domain. The descriptive approach concentrates on the part what managers actually do in their selection procedures. They describe how the focal concept works out in the actual process. Prescriptive Descriptive approaches for P-O P-J fit in selection process can be summarized as follows. Prescriptive Approach In Selection Traditionally, the selection process was bend on achieving P-J fit (e.g American organizations). Both practitioners researchers suggested that P-J fit is becoming less important when compared to others fits. The challenges they faced from P-J fit were the extended criterion domain predictor factor (Werbel Gilliland, 1999). Borman Motwildo (1993) were of the opinion that selection of a candidate should be associated with organization effectiveness. Distinguishing task contextual performance should be done. Researchers identified many similar concepts with regards to contextual performance such as pro-social behavior, extra role behavior organizational citizenship behavior. Based on these findings, they suggested decisions on hiring needs to go beyond P-J fit, taking into consideration the expanded criterion domain. The arguments for expanded criterion domain can be summarized as follows. First the Employers should be aware that the hired employees will hold multiple tasks over the period of his employment. This leads to disagreement with the fact of an employee doing a specific job as mention in P-J fit. Second point to which they stressed was in selection of an applicant by a manager should be based on applicants compliance with values vision of the organization. Third, P-J fit has some ideas of jobs themselves. In an expanded criterion domain, teamwork flexibility should be taken into consideration while selecting a employee. With these limitations in P-J fit for employee selection, most practitioner researchers suggest use of P-O Fit in selection of an employee. As high levels of P-J P-O fit leads to positive outcomes such as job satisfaction, performance organizational commitment, both P-J P-O should be included in the selection process. Using P-J fit in the initial selection process using P-O Fit in the latter or final stages of selection of an employee would be ideal. Descriptive Approach on Fit in Selection These days despite the extensive focus on P-J fit for a selection process, many researchers argue that key elements of P-O fit has been included (Chatman, 1989). One the most used selection method for assessing an applicant is Interviewing. Managers are very keen on conducting them as they feel it to be the best way of selecting candidates who appear to fit to the organization. Prior to interviews, applicants are selected for interview with P-J fit evaluations. During the interview, managers usually focus the applicants P-O fit. Based on theories , researchers always emphasis that P-O fit plays a major role at later stages of employment selection than in the earlier stages (Kristof-Brown, 2000 ). Though the argument is reasonable, we are not sure about the later stages of selection process in a organization. Possibility of weighing P-J fit more than P-O fit by managers should be also taken into consideration. CONCLUSION To conclude, as high levels of P-J P-O fit leads to positive outcomes such as job satisfaction, performance organizational commitment, both P-J fit P-O fit elements should be included in the selection process of an employee. Considering P-J fit during the earlier or initial stages of selection measuring the P-O fit during the later stages of selection process of an employee would be ideal.

Essay --

How to Increase the Value of Malaysian Ringgit Based on our findings, we reached into the conclusion that there a two significant ways to improve, stabilize and probably increase the value of Malaysian Ringgit internationally. First, the government should maintain the policy of open economy and also considering the usage of gold dinar in the currency system instead of fiat monetary system. Maintain the Policy of Open Economic Malaysia is a small and open economy which involved heavily in international trade. The economic theory suggested by Dornbush (1974) highlighted that the elimination of tariff (greater trade openness) will cause currency depreciation by reducing the price of exportable goods and increase the price of importable goods. Since the results showed that open economic policy can cause the depreciation of RM/USD, Malaysia should maintain the policy of open economic. Open economic policy has successfully raised Malaysia position in the international trade. Currency depreciation increases the competitiveness of Malaysia exporters and encourages domestic producer and importer to venture into cost effective production mode to save costs. Although increase in Malaysia trade balance tends to depreciate RM, but the control of Malaysia on the trade balance is limited as the increase in trade balance depend on the purchasing power of the foreign importers and the competitiveness level too. Results also indicate that increment in domestic interest rate will dampen our exchange rate and increase in money supply, on the other hand, strength the RM. This finding shows that monetary policy is a useful tool in controlling the movement of Malaysian Ringgit. While increase in the interest rate could cause further capital inflows tha... ...ry. The three main factors are the use of gold and silver as a currency, to avoid currency devaluation, and to limit printing of loose money (fulus). In addition, manipulation of currencies and the impact toward one economy could be reduced because of the fact that gold does not inflate in value as it is a commodity and, thus, has an intrinsic value. Dr. Mahathir Mohamad said that gold was also open to some risk of speculation but it was safer than conventional currency which had no intrinsic value and could be manipulated indefinitely (The Star, 2002). All these problems arise because the world went off the Gold Standard. In the International Conference on Gold Dinar Economy 2007, Tun Dr Mahathir noted that in the case of paper people will have risk in losing their value and also purchasing power. He stressed back that only Gold Dinar really has a value in it.

Of Mice And Men - Theme :: essays research papers

Loneliness "A guy needs somebody--to be near him. A guy goes nuts if he ain’t got nobody. Don’t make no difference who the guy is, long’s he’s with you. I tell ya, I tell ya a guy gets too lonely an’ he gets sick." (Steinbeck 72-3). Being alone is one of the worst things I can possible think of. One of the themes in the book Of Mice and Men exemplifies this as the quote describes. Crooks, and the black stable buck, say this quote. He describes to Lennie the pain he goes through to live his life without anyone to talk to and to just be with. The other workers on the farm would not socialize with Crooks besides the horseshoes game the men would play in the evening. Otherwise Crooks would occupy his time alone, reading books. This does not make Crooks happy his books did not fulfill his needs socially. He needed another person to talk to, or just be with. It didn’t even matter whom, just a person. Lennie just happened to have been there for Crook s at that moment. Everyday people do not give enough consideration to those who live their lives without someone. Humans are social beings that need some kind of connection with others to function properly. Without a social bond a depressed state can overwhelmingly "down" a person. People also need the opportunity to brag to others a little. Curly’s wife in the same novel states the following, "Well I ain’t told this to nobody before. Maybe I ought’n to. I don’t like Curly. He ain’t a nice fella. Coulda been in the movies, an’ had nice clothes—all them nice clothes they wear" (Steinbeck 89). She feels the need to tell others how great she could have been and the hopes and dreams she may someday have. She shows her feelings of hope in life. This can relate to everyday students. College guys love to tell stories from the long weekends in college. It makes a person feel good when they can tell a story filled with sarc asm and excitement to make others get a feeling of admiration. Humans live for this type of self-fulfillment. Loneliness is what people complain about when being without another person to socialize with. One may feel lonely when: you’re alone and you don’t you have a choice not to be, you are facing challenges in your life with school, a new town, job, or other changes, you feel there’s no one in your life with whom you can share your feelings with, you feel unacceptable, unlovable, and not worthwhile (Loneliness 1).

Aztec Empire :: Pre-Columbian History Culture

Aztec Empire The Aztec Empire was a Native American state that ruled much of what is now Mexico from about 1427 until 1521, when the empire was conquered by the Spaniards. The empire represented the highest point in the development of the rich Aztec civilization that had begun more than a century earlier. At the height of their power, the Aztec controlled a region stretching from the Valley of Mexico in central Mexico east to the Gulf of Mexico and south to Guatemala. The Aztec built great cities and developed a complex social, political, and religious structure. Their capital, Tenochitlan, was located on the site of present-day Mexico City. An elaborate city built on islands and marsh land, Tenochtitlà ¡n was possibly the largest city in the world at the time of the Spanish conquest. It featured a huge temple complex, a royal palace, and numerous canals. After the Spanish conquest, the empire of the Aztec was destroyed, but their civilization remained an important influence on the development of Mexican culture. Many present-day Mexicans are descended from the Aztec, and more than 1 million Mexicans speak Nahuatl, the native Aztec language, as their primary language. In Mexico City, searches continue to uncover temple foundations, statues, jewelry, and other artifacts of the Aztec civilization. Aztec refers both to the people who founded the empire, who called themselves Mexica, or Tenochca, and, more generally, to all of the many other Nahuatl-speaking ethnic groups that lived in the Valley of Mexico at the time of the Spanish conquest. The name Aztec is derived from Aztlan, the mythical homeland of the Mexica; according to tradition, Aztlà ¡n was located northwest of the Valley of Mexico, possibly in west Mexico. The name Mexico is derived from Mexica. Long before the rise of the Aztec, the Valley of Mexico was the center of a highly developed civilization. A fertile basin, the valley was located 7800 ft above sea level. In its center lay five interconnected lakes dotted with marshy islands. From about AD 100 to 650 the valley was dominated by the city of Teotihuacan, center of a powerful religious, economic, and political state. After the decline of Teotihuacà ¡n, the Toltec people migrated into central Mexico from the north and established a conquest state there. The Toltec civilization reached its height in the 10th and 11th centuries. In the 13th century wandering bands of Nahuatl-speaking warriors, often called Chichimec, invaded the valley.

Boo.Com, the Failure

INTERNATIONAL BUSINESS; Boo. com, Online Fashion Retailer, Goes Out of Business By ANDREW ROSS SORKIN Published: May 19, 2000 It was supposed to follow the dot-com fairy tale script. Two young entrepreneurs devise an idea for the next big e-commerce Web site, raise enormous sums of cash, spend lavishly on advertising, lose money on every sale, take the company public and make every employee a billionaire. Today, Boo. com, a European fashion e-tailer backed by the French luxury goods magnate Bernard Arnault, the Benetton family, Goldman, Sachs & Company and J. P.Morgan, among others, is insolvent and has been forced to call the liquidators, six months after its Internet debut. The concept for Boo. com seemed plausible enough. Ernst Malmsten and Kajsa Leander, two 29-year-old Swedes, founded Boo. com here in 1998, planning to create an online fashion retailer that would provide global service in seven languages and multiple currencies. And, of course, the site would use the most advanc ed technology. Boo. com bragged of its ability to let users view products in three dimensions from 360 degrees, giving them a true sense of how a garment looked.Investors were so taken with the idea and its two founders — Ms. Leander had been an Elite model and both had started an online bookstore called Bokus. com — that Boo. com was able raise $125 million almost immediately from an elite roster of the extremely wealthy. Before even starting Boo. com, the founders promoted the site in trade journals and glossy fashion magazines. But it was also clear that the founders were excessively ambitious. The company established its headquarters on swanky Carnaby Street in London, with satellite offices in New York, Paris, Stockholm, Amsterdam and Munich.The staff expanded from 40 initially to more than 400. Employees routinely flew first class and stayed in five-star hotels, according to a former staff member. Many were given laptops and Palm Pilots for home use, according to this person, and the company used Federal Express to send regular mail. †They had very little spending restraint, to put it mildly,† said Noah Yasskin, an analyst at the London office of Jupiter Communications, an Internet research firm. The site itself was also plagued by technical problems and delays, and took twice as long as anticipated to evelop. Once up and running, it became clear that users without fast connections to the Internet could not use the site, a point Boo. com boasted about. That e-snobbery alienated customers with more modest modem speeds, which happened to be most of Europe and the United States, Boo. com's two most important markets. †Ninety-nine percent of European and 98 percent of U. S. homes lack the bandwidth needed to easily access such animation,† Therese Torris, an analyst at Forrester Research in Amsterdam, wrote in a report.And anyone with a Macintosh computer could not use the site. While Boo. com later adjusted itself to all ow users with slower connections and Macs to gain access, the changes came too late. Sales for the first three months of the site's operation were $680,000, while the company was blowing through more than $1 million a month. The end came as Boo. com's founders, with only $500,000 left, struggled in vain to find backers to plow more money into the site. ‘We are deeply disappointed that it has been necessary to ask KPMG to become liquidators of the company,† the co-founders and investors said in a joint statement. †The senior management of Boo. com has made strenuous efforts over the last few weeks to raise the additional funds which would have allowed the company to go forward with a clear plan. † Over the last several weeks, Mr. Malmsten and Ms. Leander, who together own about 40 percent of the company, had been pleading with investors to ante up more. According to a spokesman for Mr.Arnault: †He didn't want to take the risk. He would have been willing to stay involved if he could have had more control. † In fact, in an interview in Paris several weeks ago about his Internet holdings, Mr. Arnault refused to discuss Boo. com. Whether Boo. com's failure presages further problems for clothing e-tailers is unclear. But some Internet analysts said Boo. com's rise and fall reflect a problem that goes beyond just selling clothes. . †The market has woken up to the fact that the amount of business e-tailers like Boo. om generate is a lot lower than we anticipated,† said Tony Shiret, an analyst at Credit Suisse First Boston in London. †A key turning point was what happened in the U. S. over Christmas,† he added, referring to many online retailers that reported missed sales projections. †It's been disappointing. † On Wednesday, PricewaterhouseCoopers released a report predicting that 25 percent of all Internet companies in Britain could exhaust their cash within six months. Still, the problems at Boo . com problems were somewhat self-inflicted, Mr.Yasskin said. †They tried to do too much,† he said. †Opening up in multiple countries simultaneously is impossible. † One major stumbling block for Boo. com may simply have been the type of merchandise it was trying to sell. †If you look at successful sites, they are driven by price,† Mr. Shiret said. †It is very hard to sell clothing at a cost base that makes sense without the scale. † Indeed, Boo. com never competed on price like most other retailers; it hoped to woo customers with its interactive services and convenience.Nonetheless, Boo. com might be worth something, even if it is only a fraction of the $400 million value its founders once ascribed to the company. KPMG, which is managing the liquidation process, said today that it had received more than 30 inquiries. In an interview with The Sunday Telegraph earlier this month, Mr. Malmsten admitted he might have made missteps. †We have made some mistakes and we were late with our launch, yes,† he said. †But people are welcome to come 'round here into our offices and see what is going on now. †

Explain how you would perform the role of Ismene in her first appearance in the play to engage the sympathy of the audience Essay

In order to engage sympathy I would perform Ismene as a 30 – 40 year old woman (at least 10 years older than Antigone) who is quite business-like and appears to the audience as if she can handle herself. The first signs of beauty have just faded from her face and she has developed a little fat around her stomach. The play would be set in a fictional place and as such there would be no set era of human history, because of this I would have Ismene dressed in an unbecoming suit, which looks very masculine and only has stock colours of black and white. In scene one I would have entered first, looking quite purposeful, seemingly prepared for whatever was to come. Then I would stand center stage for about thirty seconds, gradually getting more and more agitated, constantly looking at a pocket watch in my left pocket. Then there would be a noise heard in the distance and I would hurry over to downstage right and hide behind one of the pillars so that the audience would be able to see me but anyone who entered would not. At this point Antigone would flounce in from upstage right. Antigone would be around the age of 18, dressed also in a suit, however her suit would be much more feminine and vibrant colours, she would have a skirt which was hitched up too high and her jacket would be open exposing a top which exposed slightly too much skin. She would have blood red lipstick on and far too much makeup on her face. After hearing Antigone enter I would take a moment to prepare and try to calm myself. I would then reveal myself from behind the column but I would remain nearer to the column than Antigone herself. There would be a few moments of silence where we just looked at each other and then Antigone would speak. In her first line Antigone’s tone would be quite calm and composed. However I would be trying not to make eye contact with her as she was talking about an aspect of our past, which neither of us was proud of. However Antigone would add a hint of venom on the word â€Å"care† in the final sentence of her line at which point I would finally look her in the eye, almost defiantly and take a moment to consider what I would say next. Throughout the scene I would be trying to convince Antigone that what she was doing was going to get her killed and that even though what she was doing was morally right it was not worth her loosing her life over. Also I would be trying to bond with Antigone and trying to keep us both together. While Antigone would constantly keep rejecting me, or even attempting to make me suffer. For example in the speech on page 5 I would emphasize every time it says â€Å"we† in an attempt to show Antigone that we are on the same side. In reply to this Antigone would just brush this off and put even more emphasis on saying â€Å"I† Her tone would also seem very righteous and full of herself. There are many lines that I would use to gain the sympathy of the audience, for example. When Antigone says, â€Å"Yes I want to frighten you† I would look taken aback and hurt and shocked all at once, mirroring how the audience would have reacted to such an unexpected line. Also when I say, â€Å"we are ruled by the more powerful† I would say that as if it was fact and there was nothing we could do to help it, I would also at that point seem very helpless and exposed. At this point Antigone would see this and would drive the knife in deeper saying her next line with such venom that it leaves me speechless. Throughout the scene I would be getting more and more desperate, almost pleading with Antigone at some points. While Antigone would be almost reveling in the fact that she made me feel so terrible. And finally on page seven I would compose myself, stand up straight, look Antigone straight in the eyes and say my final line before finally allowing a single tear to roll down my face as I watch Antigone storm off downstage right and I would exit upstage left.

Project Communications Plan

Critical Thinking – Module 2 Project Management November 11, 2012 Project Communications Plan The three websites that I researched for this critical thinking assignment were: 1) Colorado. gov; 2) Dot. ca. gov and 3) interop. mt. gov. The topic that was most similarly discussed was the importance of implementing a communication plan both internally and externally in any type of project management. Colorado. ov noted that â€Å"28% of projects fail due to poor communications, that’s 1 out of 4 projects fail due to poor communications† (Jones, 2007). This site went on to speak about the top reasons projects fail includes poor communication, insufficient resource planning, unrealistic schedules and poor project requirements. The California Department of Transportation website noted that project communication includes general communication between team members but is more encompassing. It utilizes a Work Breakdown Structure (WBS) for a framework of communication that is customer and product focused with the end in mind, and it involves all levels of the organization† (Office of Project Management Process Improvement, 2007). This organization also believes that Project Communication is the responsibility of everyone on the project team. The Interoperability Governing Board for Montana’s communications planning first determines the information and communications needs of the stakeholders.This includes identifying who needs what information, when they should receive it, and how it will be provided. Identifying the information needs of the stakeholders and determining a suitable means of meeting those needs is an important factor for project success. â€Å"Actively managing stakeholders increases the likelihood that the project will not veer off track due to unresolved stakeholder issues, enhances the ability of persons to operate synergistically, and limits disruptions during the project† (Northrop Grumman Corporation, 2007).The main subject of all these sites I researched came down to the importance of effective communication, and stating that it is the most important ingredient for project success. Participation, understanding, and the ability to adapt the project – all of which require well? functioning communication ? are critical to the end result of the project. Build a Management-driven Communication Culture Internal communication planning is one of the most neglected areas of strategic planning.Most companies spend a great deal of money and effort on their external communication plan but fail to expend any energy toward creating an organized plan for internal communication (Roehler, 2007). Determining what should be communicated to staff, when it should be communicated, and how it should be communicated is often left up to the decision of individuals made when there seems to be a need. In other words internal communication strategies are developed, reactively, when there is a crisis or major event that clearly requires addressing communication issues.Where communication is planned out, it is often around upheavals like major corporate or organization change, layoffs and downsizing, and technological change. However, once the initiating focus has been eliminated communication tends to go back to an unorganized jumbled process (Bacal, 2008). It is a bit of a mystery why this occurs, but there is no question that strategic internal communication planning can be a proactive approach to building a better, more directed and efficient workforce.Communication is a key component in coordinating and tracking project schedules, issues, and action items. The plan maps out the flow of information to different stakeholders and becomes an integral part of the overall project plan (Gray & Larson, 2011). Implementing a well thought out communications plan will help manage expectations regarding the project, ensure methods used for communication will be most effective, and assure approp riate levels of communication with internal and external project stakeholders.In addition, well laid out communication plans provide relevant, accurate, consistent information at all times, and most importantly, generate and sustain enthusiasm and support for the project. References Bacal, R. (2008). Internal communication strategies. Performance Management and Appraisal Help Center. Retrieved from http://www. prpundit. com/knowledge/employee%20communications/Internal%20Communications. pdf Gray, C. F. , & Larson, E. W. (2011). Project management: The managerial process (5th ed. ). New York, NY: McGraw-Hill. ISBN-13:

Legislation for Students in Special Education Programs

Public jurisprudence 94-142 Part B of the Education of the Handicapped Act ( 1975 ) states that a free and appropriate public instruction must be provided for all kids with disablements in the United States ( those up to 5 old ages old may be excluded in some provinces ) . ( Hardman, & A ; Drew, 2008 ) In 1974 amendments to ESEA and EHA were passed ( Public jurisprudence 93-380 ) in order to increase fiscal aid to provinces to supply services to kids with disablements. This jurisprudence besides included linguistic communication that informed school territories that federal assistance for plans for pupils with disablements would be dependent on provinces developing programs for adequate services for kids with disablements. Finally, in 1975, The Landmark Education of All Handicapped Children Act ( EHA ) ; Public Law 94-124 ) was passed. This jurisprudence requires that all pupils have entree to liberate and allow public instruction that is provided in the least restrictive environment. Under Public Law 94-142, schools were required to supply service merely for kids of school age. But In 1986, public jurisprudence 99-457 was passed. This jurisprudence mandated particular instruction services for kids ages 3-5 and provided fiscal inducements to provinces to supply services for kids ag es birth to 3. I can merely conceive of the troubles that schools had to face before PublicA jurisprudence 94-142 was passed. But even after 1975 kids with disablements who were non yet in schools ( ages 3-5 ) had no rights that support their educational demands either. It took eleven old ages for the jurisprudence to be revised. Hardman, M, & A ; Drew, C. ( 2008 ) . Human exceptionality scool, community and household. Boston: Houghton Mifflin CompanyThe American with Disabilities Act ( ADA )Persons with disablements education Act ( IDEA )Agencies for Students in Particular EducationII. Students with Learning DisabilitiesEmotional/behavioral Disorders ( EBD )Intellectual disablementCommunication upsetsPhysical disablementsIII. The Individualized Education plan ( IEP )The intent of IEPWho is involved?Developing the individualised instruction plan Developmentally appropriate pattern is instructional attack that uses course of study and larning environments consistent with the kid ‘s development degree. It uses more child-initiated acquisition by promoting kids to research their involvements through drama. It besides encourages household engagement. Age appropriate arrangement on the other manus is the arrangement of pick for all pupils with or without particular demands that are within chronologically age appropriate regular schoolrooms. Students with disabilities have the same environment as non-handicapped equals of similar age in order to better the quality of interactions in those environments. Inclusive preschool schoolrooms are designed to run into the demands of each kid. Classrooms are staffed by extremely trained professionals in both kid attention and particular instruction. In add-on, the schoolroom physical environment supports all of the users. The kids have all of their day-to-day activities together and th e kids are seen as persons and it is recognized that all kids are on a continuum of development. I believe the â€Å" Best Plan † depends upon the specific demands of the kid. Developmentally appropriate course of study should supply for all countries of a kid ‘s development ; physical, emotional, societal, lingual, and cognitive.The course of study should besides construct upon what kids already know and are able to make to consolidate their acquisition and to further their acquisition of new constructs and accomplishments. Integrated scenes have, in fact, been found to bring forth higher proportions, rates, and degrees of societal, cognitive, and lingual accomplishments in kids with disablements than unintegrated scenes. IV. Teacher ‘s Roles in the Classroom Particular instruction instructors compile, organize and keep good accurate records on each pupil and work straight with the pupil ‘s parents to guarantee that they are familiar with what is being taught. Since the particular instruction instructor needs to cognize whom to depend on for role- specific advice, he or she has the duty to organize the pupil ‘s individualised instruction plan by maintaining the line of communicating unfastened with each squad member. The General instruction instructor ‘s function is critical ; he or she provides support for pupils by repeating or lucubrating on the pupil ‘s verbal parts. The instructor assesses the general course of study and aids in finding appropriate positive behavioural intercessions and schemes for the pupil and provides services and plans alterations. Professionals who collaborate trust one another but coaction and audience will work in a school if, and merely if, the people involved are prepared for the func tions. Understand their specific functions, and know the ends for the procedure Working with Children with Special Needs Intensive instructions Adaptive instructions Inclusive instruction VII. Passage to adult life Passage Servicess are designed to be within a results-oriented procedure, that is focused on bettering the academic and functional accomplishment of the kid with a disablement to ease the kid ‘s motion from school to post-school activities, including post-secondary instruction, vocational instruction, integrated employment ( including supported employment ) , go oning and big instruction, grownup services, independent life, or community engagement. It is based on the single kid ‘s demands, taking into history the kid ‘s strengths, penchants, and involvements. The jurisprudence is really clear in saying that every effort must be made to guarantee that pupils take part meaningfully in their ain passage planning. IDEA ordinances require schools to affect the pupil in the planning procedure to the maximal extent possible, every bit good as to guarantee that the pupil ‘s penchants and involvements are considered in composing the ends and aims. The passage from school to adult life is a complex and dynamic procedure. Passage planning should stop with the transportation of support from the school to an grownup service bureau, entree to postsecondary instruction, or life as an independent grownup. ( Hardman, Drew, & A ; Egan, 2008 ) Planing for pupil ‘s future requires the position of multiple people who are vested in the pupil ‘s life. IDEA 2004 requires that the planning squad include the parents ; at least one general instruction instructor ; the particular pedagogue who works with the pupil ; a representative of the school territory ; the school must besides ask for the pupil to go to the IEP/transition squad meeting and help the pupils in making his or her ends. What chances are available for pupils with disablements after they complete secondary school? Teachers, parents, households, and schools should go on to look for available community resources to assist pupils with disablements become more independent and passage from high school to the community. Many times there are authorities funded bureaus that have plans and services available for persons with transitional barriers. One of the bureaus that found to be helpful is The Job Accommodation Network ( JAN ) . It has an international toll-free consulting service that provides information about occupation adjustments and the employability of people with disablements. JAN besides provides information sing the Americans with Disabilities Act ( ADA ) . Another bureau is The National Collaborative on Workforce and Disability for Youth ( NCWD-Y ) . It offers proficient aid plans to assist the work force development community with issues that affect the employment of young person with disableme nts. The NCWD-Y besides seeks the aid of experts in disablement, instruction, employment and work force development issues to guarantee that young person with disablements are provide full entree to high quality services. Institutions of higher acquisition besides have different chances on their campuses for pupils with disablements. Postsecondary academies are one-day conferences-type events for high school juniors and seniors with a broad scope of disablements. Parents, instructors, passage specializers, and other high school staff are besides encouraged to go to. To to the full fix for the passage from school, pupils and parents must be educated about critical constituents of grownup services systems ; Self finding and societal accomplishments besides play a critical function in the successful passage from school to adult life. Students with disablements in the secondary school old ages need entree to societal activities in order to be successful in the community and the workplace. Competence in utilizing societal accomplishments will take to positive perceptual experiences of individuals with disablements in extended community scenes such as postsecondary instruction.

A Fading India Journalistic Essays

I am waiting for the Regal Taj when another bus, advertising itself as the â€Å"premier deluxe air-conditioned Taj Express,† arrives, its seats apparently filled completely with people. I climb up the creaking steps as the driver stretches his hand for a 10 rupee note for the pleasure of this upgraded ride. There is a reason why the bus is â€Å"air-conditioned†; two of the windows are broken. A makeshift cellophane sheet stuck with duct tape over the open space keeps coming undone and rattles angrily against the ledge. This is not a bus for the country club crowd. Men show deep creases of labor and worry on their foreheads and women balance four or five children, on their laps and pressed against their bosoms. But they are Indian, and they have a birthright and an obligation to respect their history. This is the country where spontaneous monuments sprout up in honor of Shivaji, the Hindu warrior who lost his friends, family, and then his life in resisting the conquering Moguls. This is the country where people invoke the name of Gandhi at political rallies, â€Å"Long Live Mahatma,† as if his placid face lingers as a ghost on the stage. The Mahabharat, mostly mythical but historically based, was adapted for television a few years ago and remains the highest rated series of all time. So, as overworked and overburdened as the masses may be, the Taj Mahal beckons to reveal the glory of India’s past to them. The back of the bus has an empty seat, next to a foreign tourist, which I claim as my own.

Business Data Analysis Essay Example | Topics and Well Written Essays - 3000 words - 2

Business Data Analysis - Essay Example The purpose of this report is to conduct the data analysis for the company’s business data analyst. In order to conduct this data analysis techniques such as sampling of data, finding out of the mean, mode, median , construction of histograms and other graphs, resolution of standard deviation and cumulative frequency upon samples of data would be implemented. The application of analysis techniques upon samples of data would enable the analyst to assess whether the company was prospering or not. The resultant of the analysis would also be an account of the future standings of the company if the present management strategies are maintained. The results of the data analysis would enable the analyst to suggest to the company’s ownership what course should their management strategies take in order to achieve maximum profits in the future. INTRODUCTION Laurel McRae, an experienced data analyst and strategic planner was assigned to conduct a comprehensive quantitative analysis based on statistical measures for Handy Hydraulics. Working for more than 20 years HH Industries has a long history of distribution. It started its operations as a family-owned business of the Douglas family, tracked down part sources, resold directly under the manufacturer’s name, or resold packaged individual parts into repair kits in its own name. During its initial five years business of the industry grew steadily; emphasis given on word of mouth and market niche. However, little marketing provided healthy startup for the organization. Its sales were limited within its headquarters Florida expanded to Alabama and Georgia by 1974 after it produced its first catalogue. Later in late 1970s and early 1980s the prospective customers spread grew up with the outreach of over 25,000 people by use of â€Å"Brute-force† marketing by the company. But this expansion couldn’t be controlled by the typical family-owned company, and Handy Hydraulics had to be sold to BMP e nterprises (the present parent company). Mr. Douglas remained its president on a contract of 3-years. Emphasis been paid on investing in opening warehouses in Arizona and Ohio in 1985 and 1986 respectively, but neglected the importance of increased competition, management strategies and new technologies, etc. Consequently business couldn’t gain from divestiture. Over the next three years significant changes were brought in when Hal Rogers took office of Handy Hydraulics in 1988 after the retirement of Mr. Douglas. Hal Rogers paid attention on sales, extensively high payrolls and operating expenses by closing the unfruitful walk-in parts counter, and installing toll-free customer order numbers and updating the company’s catalogue into a â€Å"throwaway† version with more concise representation of company’s products and finally changing the name to HH industries. It was essential that the effects of the steps by the new president be taken into account so th at analysis could be made about those decisions. In order to analyze clearly what effects would the changes produce on the industry’s current processes it was required that the data analyst should be able to produce analytical reports. These analytical reports would be made using all the raw data available with the company. Presentation of these reports to the higher management would enable them to decide future strategies. This is possible because the analytical report